Director-level web strategist with a decade of enterprise site migrations, technical SEO, and conversion work across four B2B SaaS companies — directing agencies and developers, building hands-on when it counts, and now extending that same foundation into AEO and AI search visibility.
Based in Danville, CA — working remotely with teams across the US. I like clear ownership, clean data, and shipping things that actually move a number.
Every recommendation I make is tied to a number leadership actually cares about whether it's pipeline, conversion, cost per lead. It's never just rankings for their own sake.
I don't hand off a strategy and disappear. I set the roadmap, then either direct the agencies and developers executing it or build it myself, and stay accountable for what the numbers do afterward.
Following an acquisition, CoAd needed to consolidate two separate enterprise websites, one on HubSpot, one on WordPress, into a single unified brand experience without losing organic equity or momentum.
What I owned: I defined the enterprise web strategy from the ground up, including roadmap, requirements, prioritization, governance, QA, and launch readiness. I led the migration of 500+ pages from both legacy platforms into a brand new Webflow build, rebuilding the information architecture and customer journeys from scratch. When scope expanded from 30 to 80+ pages, I re-aligned Product Marketing, Design, Engineering, Legal, Analytics, and executive stakeholders to hit the new target without slipping the timeline. To protect organic equity through the migration, I mapped 1,500 redirects across both legacy domains, work I compressed from what would typically take days into a single day using a custom Claude Skill I built for the task.d, cited, and represented the site — ahead of most competitors treating this as a distinct discipline.
Result: A full rebrand and rebuild, wireframe to live site, shipped in under two months, working with a single developer.
CalAmp needed its website to convert across multiple product lines, rank competitively in a technical B2B category, and give leadership visibility into what was working.
What I owned: I owned the enterprise website roadmap across every product line, partnering with Product Marketing to launch new product, solution, and industry experiences. I led a full WordPress redesign focused on conversion, and ran the technical SEO, architecture, and content strategy that rebuilt the site's search visibility. I built the executive dashboards and attribution reporting leadership used to track performance, directed the Salesforce Marketing Cloud migration, and ran ABM initiatives that influenced enterprise pipeline directly.
Result: 35% increase in website conversion rate, 241% increase in SEO visibility, roughly $4.5M in influenced enterprise pipeline, and a 55% reduction in MarTech costs from the Salesforce Marketing Cloud migration.
Nlyte needed its site to work harder, both as an SEO asset in a competitive data center infrastructure category and as a lead engine Sales could actually rely on.
What I owned: I led enterprise web strategy, SEO, analytics, and UX optimization end to end, building roadmaps tied directly to business priorities and customer journeys. I executed a full WordPress redesign within my first six months, then directed the external SEO and web development agency partners who carried out the technical rebuild, setting strategy and holding them accountable to the results. I also built the executive reporting that let Product Marketing, Sales, IT, and Creative track progress together.
Result: 428% growth in organic traffic value, 144% keyword growth, 53% more qualified leads, and a 30% reduction in cost per lead.
Following a company consolidation, Vocera needed to merge web properties and move off WordPress entirely, without a dip in the demand generation the business depended on.
What I owned: I owned SEO, paid media, web optimization, and email marketing, and led the migration through the company consolidation and a full WordPress to Drupal redesign. I directed the PPC and web development agency partners executing the rebuild, and partnered with Product Marketing to launch new healthcare solution experiences alongside the migration.
Result: 49% increase in lead generation and a 25% reduction in customer acquisition cost.
"A huge asset to any company when it comes to SEO, and a great person to work with."
"Casey has a rare ability to turn ideas into action — quickly identifying opportunities and executing changes with speed and precision, all while keeping the bigger picture in view."
"Casey delivered a fully rebuilt, SEO/SEM-optimized site in under six months, and her strategic thinking and execution directly drove qualified lead generation."
"Casey is the kind of leader who makes ambitious deadlines look effortless. Any team would be lucky to have her expertise in web optimization."
"She took something on life support and gave it a heart transplant. Hiring Casey was the equivalent of winning lotto."
"One of the most talented SEOs I've ever worked with, with an intuition for the space that very few can match."
"One of the most talented SEOs I've ever worked with, with an intuition for the space that very few can match."
"Thanks to Casey's SEO expertise, our monthly video views jumped from around 1,000–5,000 to consistently hitting 55,000–60,000."
"Casey does an excellent job consulting with clients and educating them on how their goals can be turned into workable strategies."
"Her willingness to go out of her way to help other people within an organization is difficult to match."
"Casey's work and leadership contributed directly to record month-over-month sales growth."
"One of the best managers I have ever met, responsible, loyal, and understands complex matters in her area of expertise."
"A bright, dedicated, hard-working, detail-oriented team player who is regularly going the extra mile without having to be asked."
"Casey consistently outperforms her goals and demonstrates leadership by introducing innovative ideas and new ways of approaching workflow processes."
Technical SEO has always been about one thing: making content legible to machines so the right humans find it. That discipline doesn't disappear in an AI-driven search landscape, it becomes the foundation for it.
Zero-click search is no longer an edge case, it's the default. Industry trackers now put it near 70% of all searches, and BrightEdge's analysis found that roughly half of tracked Google queries trigger an AI Overview. What's more telling is where AI engines pull their answers from: research on AI Mode citations found only about 12 to 14% overlap with a page's traditional top-10 ranking. Ranking and getting cited have become two different games, built on the same foundation: content a machine can parse, trust, and extract cleanly.
The structured data, entity clarity, and information architecture I've built for search engines for over a decade are exactly that foundation. My CoAd migration, rebuilding IA for 500+ pages from the ground up, was fundamentally an exercise in making content machine-readable at scale, the same discipline AI citation now rewards.
This is also a buyer-journey question, not just a technical one. More AI-native research tools are becoming a normal first stop before a brand's own website. A company whose content isn't structured to be found and cited there is getting filtered out of the conversation before a rep ever gets a call.
I'm not claiming years of AEO-specific experience, nobody has that yet; this space is still forming in real time. What I bring is the technical SEO foundation, the content architecture discipline, and a track record of adapting strategy as the discovery landscape shifts, four times over, across four companies.
Both. I set the roadmap and the standards, but I've built pages, run the SEO audits, and configured the analytics myself at every company I've worked for.
Directly managed, web development agencies at four companies (including a freelance developer at one), plus PPC agency partners at two. SEO strategy and execution I've always kept in-house, that's me. I set agency partners' strategy, reviewed their output, and held them to specific performance targets.
I've worked fully remote for the last several years with teams across the US. Happy to go hybrid if the role calls for it.
Before web strategy, I was chasing pars. I played D2 women's golf at Notre Dame de Namur University, where I studied Business Management and Sports & Leisure — four years of early tee times, team travel, and learning that consistency beats talent most days. That's more or less still how I approach a website roadmap.
Outside of work, I'm based in Danville, CA. I am married, with a very good dog who thinks every video call is for her. I volunteer with the Food Bank of Contra Costa and Solano and donate blood regularly with the American Red Cross.
Open to Director, Senior Manager, and Lead-level opportunities across Web & Digital Experience, SEO/AEO, Growth, and Digital Strategy with B2B SaaS and technology companies.